Google Ads management for local service businesses
At least 10% higher ROI than your current Google Ads in 90 days. Guaranteed.
Or I do not take you on. I audit your account first; if I cannot add at least 10% measured, ad-attributed ROI, I tell you, and we do not work together. Most clients land 35 to 65% once we are a few months in. I have run paid media since 2009: 200+ clients, 400+ ad accounts, hands on keyboard the whole time. Local service businesses. $500 a month flat, no contract.
- Since 2009
- hands on keyboard
- 200+
- clients run
- 400+
- ad accounts
90 days is the ceiling, not the target. 30 to 90 is typical, and it compounds from there. It holds because the audit qualifies it before you pay anything: it tells both of us whether the 10% is there. If it is not, I say so.
Everyone selling you marketing sounds legit. One filter is not.
Agencies, AI tools, sales reps, freelancers. A lot of them are very good at marketing themselves, and from the outside they all look like real options. The only real way to cut through it is one number: who actually moves your measured, ad-attributed ROI. That is the entire job. It is also the entire guarantee. The rest is presentation.
What I actually do
I run your Google Ads directly, hands on keyboard, since 2009. VP-level paid-media depth that still executes, with the tooling to do it at a scale a $500 fee should not buy. iProspect and Havas; Microsoft, Verizon, Titleist, Staples. Now: small local service businesses that cannot get this attention anywhere else. Your paid media stops being a thing you think about.
How it works
Step one, a free audit of your real account: you see exactly where the ROI leaks. Step two, if I can add at least 10% we work together; if I cannot, I tell you. Step three, I run it, and you get back to your business.
Specialized depth, by trade
HVAC
Active now.
Heating and cooling - the trade that has to answer the phone in an emergency (and often runs plumbing too: same operator, not a separate vertical). Massive Google Ads spend across the category and most accounts have at least one fixable leak.
Roofing
Next vertical - accepting waitlist signups.
Storm-dependent demand cycles, insurance work mixed with retail replacement, manufacturer dealer tiers (GAF Master Elite, Owens Corning Platinum, CertainTeed SELECT) doing real trust work. Marketing-spend dependent because lead aggregators (Modernize, Networx) eat margin. Mid-sized MA operators are the target: 5-25 employees, $1M-$8M revenue, $8K-$25K monthly PPC.
Home Exteriors (Windows + Siding)
Next vertical - accepting waitlist signups.
Windows + siding + adjacent exterior replacement work. Marvin, Andersen, Pella, Harvey, and James Hardie dealer tiers, plus GreenSky, Synchrony, and Wisetack financing partnerships are load-bearing. Sales-cycle-heavy (30-90 days from lead to install). Close-rate-obsessed culture means tracking work compounds fast. Mid-sized MA operators are the target: 5-20 employees, $1.5M-$10M revenue, $10K-$30K monthly PPC.
Other local services
Future vertical.
After roofing + home-exteriors: other local-services trades, evaluated one at a time. Same playbook applies. Each new vertical gets the depth of research the live one does.
Pricing
$500/month
Google Ads management for local service businesses: conversion tracking, landing-page work, and continuous optimization against your ROI. Narrow service, clear scope, flat fee.
What's included -> Pricing details ->The audit is free. The guarantee is real. Management is $500 a month if the fit is right.
Send me your account and I will tell you what the 10% or better looks like for you, or that it is not there. Either way you get a concrete read on what your Google Ads is actually doing. No call required.
Get the audit