Track record
Since 2009. 200+ clients. 400+ ad accounts.
The depth you usually only get from a VP who stopped executing years ago, except I never stopped executing.
I have run paid media since 2009, hands on keyboard the entire time. Over 200 clients. Over 400 unique ad accounts. Google Ads on all of them; most also ran Microsoft or Meta; many added LinkedIn, connected TV, and digital out-of-home on top.
iProspect and Havas on the agency side. Accounts including Microsoft, Verizon, Titleist, Babolat, Bob's Discount Furniture, and Staples. One account I ran end to end at over $6M a year. Teams I managed oversaw more than $20M in spend. I blew past 10,000 hours on this specific craft over a decade ago.
VP-level paid-media depth that still executes, paired with the tooling to run it at a scale a $500 fee should not be able to buy. I now point all of it at small local service businesses that cannot get this attention anywhere else, at a price the people who could deliver it will not serve.