The guarantee
At least 10% higher ROI in 90 days. Or I do not take you on.
The promise: at least 10% higher measured, ad-attributed ROI than your current Google Ads, within 90 days of taking over the account.
Why it is not a gamble
I only offer the guarantee once I have already verified it. Before you pay anything, I audit your actual account. If the 10% is not there, I tell you, and we do not work together. The guarantee is the output of that audit, not a promise made before I have looked. You are not betting on me. I am declining work I cannot move.
The numbers, honestly
90 days is the ceiling, not the target. 30 to 90 days is typical for the first 10%. Once we are a few months in, most clients are sitting at 35 to 65% higher ROI, and it compounds from there. The 10% in 90 days is the floor I will commit to in writing. The rest is what usually happens.
What "ROI" means here
Measured, ad-attributed return. Not impressions. Not engagement. Not a dashboard that looks busy. The number your accountant would recognize: revenue the ads can be shown to have driven, against what you spent to drive it.
If I cannot hit it
I decline the engagement. That is the integrity of the guarantee, not its fine print. I would rather not take your money than take it on a maybe.