vertical detail · home-exteriors

Home Exteriors Google Ads, run by someone who knows the trade

Home Exteriors is next, not fully open. I am building the search taxonomy, competitor map, and proof base before taking on this vertical as a standard offer.

A handful of

Home Exteriors businesses audited

distinct services tracked

$500

/month flat

Services I audit within home exteriors

This taxonomy is the first thing that has to be right before the vertical opens. Bad service taxonomy creates bad keywords, bad negatives, and bad recommendations.

Windows

replacement windowsvinyl window installationfiberglass window installationwood window installationdouble hung window installationcasement window installationbay window installationbow window installationpicture window installationegress window installationstorm window installationwindow repairscreen repair

Siding

vinyl siding installationfiber cement siding installationHardiePlank siding installationengineered wood siding installationcedar siding installationwood siding installationsiding repairsiding replacementshake siding installationstucco repair

Doors

entry door installationpatio door installationsliding door installationfrench door installationstorm door installationdoor repair

Trim And Soffit

trim installationsoffit installationsoffit repairfascia repairfascia installationexterior trim repair

Gutters

gutter installationgutter repairgutter guard installationdownspout repair

When home exteriors customers actually search

The biggest schedule gap I see in this vertical: ads dark during the hours when emergency demand peaks. If your AC fails at 9pm in July, your prospect is searching at 9:01.

Emergency intent

Device: mobile Peak: daylight + early evening; storm response only

Most home-exteriors emergencies (broken windows, blown siding) happen during/after storms. Not 24/7 like HVAC.

Planned intent

Device: both Peak: business hours + early evening + weekends

Research intent

Device: desktop Peak: evenings, desktop; long consideration cycle (2-3 quotes typical)

Seasonal intent

Device: both Peak: spring inspection + summer install season

Anti-services I look for in this vertical

These are searches that should NEVER trigger a home exteriors ad. When they do, it's broad-match leak. I have running negative lists for every category - the audit checks if your account has them too.

Diy

how to install windows yourself
DIY window installation
DIY siding installation
fix my own window
window installation tutorial

Careers

siding installer jobs {town}
window installer hiring
exterior contractor hiring
siding apprenticeship
exterior contractor training {town}

Info Only

vinyl vs fiber cement siding
best siding material
window types explained
double hung vs casement
what is HardiePlank

Parts Wholesale

vinyl siding wholesale
window distributor
siding supplier
windows wholesale
siding materials wholesale

Used Market

used windows for sale
salvaged windows
free siding

Asking For Free

free window replacement
free siding grant
free new windows program

Decorative Or Unrelated

window shopping
window cleaning
window tinting
window decals
window box

What good home exteriors ad copy contains

Across a handful of home exteriors audits, the gap between high-converting ad copy and forgettable ad copy is the presence of these value props. The audit flags every ad that's missing them.

Trust

Credentials prospects look for first.

licensedinsuredcertifiedBBB accredited

Local

Geographic specificity. Generic ad copy = generic positioning.

localfamily ownedservingnorth shoremassachusetts

Certifications

MarvinAndersenPellaHarveyHarvey WindowsJames Hardiepreferred contractorcertified installerEnergy Star

Financing

financing0 percent financingno money downGreenSkymonthly payments

Offer

Specific dollar amounts beat vague "specials" every time.

free estimatefree quotefree consultation$guaranteewarrantylifetime warrantytransferable warranty

Efficiency

Energy Starenergy efficientlow-e glassdouble panetriple paneinsulated

See how ad copy gets audited against these props ->

Seasonal calendar for home exteriors

Your campaigns should be on the right theme for the month. Most accounts I audit have stale messaging from the previous season - peak summer running winter copy, peak winter running spring tune-up offers.

Jan

drafty windows / cold pain / planning mode

Feb

drafty windows / cold pain / planning mode

Mar

spring inspection / quote season

Apr

install season ramp

May

install season ramp

Jun

peak install season

Jul

peak install season

Aug

peak install season

Sep

pre-winter replacement push

Oct

pre-winter replacement peak

Nov

winter pain / planning ramp

Dec

winter pain / planning mode

Currently running into: install season ramp

See how ad copy adjusts to seasonal demand ->

Most common findings in home exteriors accounts

Pulled from the live audit database. These are the patterns that show up most often - same anonymization as the case studies page.

Building the dataset - common findings will populate here as more home exteriors accounts are audited.

Want a note when home exteriors opens?

Join the waitlist. No drip campaign, no fake launch sequence; just a note when the vertical is ready.

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