vertical detail · roofing
Roofing Google Ads, run by someone who knows the trade
Roofing is next, not fully open. I am building the search taxonomy, competitor map, and proof base before taking on this vertical as a standard offer.
Services I audit within roofing
This taxonomy is the first thing that has to be right before the vertical opens. Bad service taxonomy creates bad keywords, bad negatives, and bad recommendations.
Residential Replacement
roof replacementasphalt shingle roofarchitectural shingle roofmetal roof installationstanding seam metal roofcedar shake roofrubber roof installationEPDM roof installationtile roof installation
Residential Repair
roof repairleak repairshingle repairflashing repairchimney flashing repairice dam removalice dam preventionroof inspection
Storm And Insurance
storm damage repairhail damage repairwind damage repairinsurance claim assistanceemergency roof tarp
Specialty
slate roof installationslate roof repaircopper roof installationskylight installationskylight repairsolar panel preparationroof ventilation installationattic ventilation
Gutters
gutter installationgutter repairgutter cleaninggutter guard installationdownspout repair
Commercial
commercial flat roofTPO roof installationmodified bitumen roofbuilt-up roofcommercial roof coating
When roofing customers actually search
The biggest schedule gap I see in this vertical: ads dark during the hours when emergency demand peaks. If your AC fails at 9pm in July, your prospect is searching at 9:01.
Emergency intent
Active roof leaks happen during/after storms. Less night-emergency than HVAC because roof work needs daylight.
Planned intent
Research intent
Seasonal intent
Anti-services I look for in this vertical
These are searches that should NEVER trigger a roofing ad. When they do, it's broad-match leak. I have running negative lists for every category - the audit checks if your account has them too.
Diy
how to repair roof yourselfDIY roof repairfix my own roofroof repair tutorialdiy shingle replacement
Careers
roofing jobs {town}roofer jobsroofing apprenticeshiproofing technician hiringroofer training {town}
Info Only
what is asphalt shingleshingle lifespanhow does a roof workroof anatomytypes of roofing materials
Parts Wholesale
shingle wholesaleroofing supplierroofing distributorshingles for saleroofing materials wholesale
Used Market
used roofing materialsfree shingles giveawaysalvage shingles
Asking For Free
free roof replacementfree roof inspection scamfree new roof grant
Decorative Or Unrelated
roof rackraise the roofroof of the mouthroof ratsrooftop bar
What good roofing ad copy contains
Across a handful of roofing audits, the gap between high-converting ad copy and forgettable ad copy is the presence of these value props. The audit flags every ad that's missing them.
Trust
Credentials prospects look for first.
licensedinsuredcertifiedbondedBBB accredited
Local
Geographic specificity. Generic ad copy = generic positioning.
localfamily ownedservingnorth shoremassachusetts
Certifications
GAFOwens CorningCertainTeedIKOmaster elitepreferred contractorplatinum contractor
Urgency
Roofing buyers convert faster when timing is named.
same day24 houremergencystorm response
Offer
Specific dollar amounts beat vague "specials" every time.
free inspectionfree estimatefinancingfree quote$guaranteewarrantylifetime warranty
Insurance
insurance claimwe work with insuranceinsurance specialist
Seasonal calendar for roofing
Your campaigns should be on the right theme for the month. Most accounts I audit have stale messaging from the previous season - peak summer running winter copy, peak winter running spring tune-up offers.
Currently running into: install season ramp
Most common findings in roofing accounts
Pulled from the live audit database. These are the patterns that show up most often - same anonymization as the case studies page.
Building the dataset - common findings will populate here as more roofing accounts are audited.
Want a note when roofing opens?
Join the waitlist. No drip campaign, no fake launch sequence; just a note when the vertical is ready.
Join the waitlist